Losing, swimming in your underpants, being 'stuck' with 'boring' journalists, partying in the 'gutter bar' until 3 am...
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The social platform stops reporting monthly user numbers and is replacing declining count of monthly users with 'monetisable daily active users'
Watch the film conceptualised by McCann here
He has been a past president of the IAA India Chapter and the VP marketing and communications for IAA Global
FCB Ulka's 'No Sindoor Khela' tops campaigns for creativity while The Womb's 'Let's make viral products instead' is top of the effectiveness list
