Campaign India caught up with Facebook India head Kirthiga Reddy. In this video, she speaks about the importance of mobile in Facebook India's strategy, advertisers going beyond 'Likes' and their experience with user engagement involving sponsored content. Watch excerpts in the video above.
(Read the full interview in the issue of Campaign India dated 6 September 2013)
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The report also suggested that HD channel viewership increased by 15% in the last two years