Video: ‘Making Facebook a part of every media plan’: Kirthiga Reddy, Facebook

Facebook India's Kirthiga Reddy talks about growing traction for the social media platform among advertisers, the contentious 'Likes debate, and more.

Campaign India caught up with Facebook India head Kirthiga Reddy. In this video, she speaks about the importance of mobile in Facebook India's strategy, advertisers going beyond 'Likes' and their experience with user engagement involving sponsored content. Watch excerpts in the video above.
 
(Read the full interview in the issue of Campaign India dated 6 September 2013)
Source:
Campaign India