Facebook India's Kirthiga Reddy talks about growing traction for the social media platform among advertisers, the contentious 'Likes debate, and more.
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The holding company is eying savings of $250 million ahead of its merger with Omnicom.
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With a bold satire on societal labels, the apparel bran’s latest campaign reclaims ‘bitch’ as a badge of strength—rewarding women for standing tall.
It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive experiences that could potentially reshape digital marketing strategies.
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The controversy surrounding the YouTuber underscores the fine line between edgy and offensive content—forcing brands to rethink influencer partnerships and risk management, says the PR specialist.
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