Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
Campaign India
  • Register
  • Subscribe
  • Bulletins sign-up

Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
  • Home
  • Latest
    • Account Moves
    • New Campaigns
    • New Launches
    • People Moves
  • News
    • Agencies
    • Brands
    • Creators
    • Digital
    • Media
    • PR
    • Regional
    • Sports
    • Technology
  • In-Depth
    • Features
    • Industry Reports
    • Interviews
    • The Big Question
    • Young & Restless
  • Opinion
    • Brands
    • Creative
    • Media
    • People & Culture
    • PR
    • Technology
  • The Work
  • Podcasts
    • Agency Architect
    • Big Brand Bets
    • Campaign Unscripted
  • Knowledge
    • Beauty Decoded
  • Events

VIDEO: In conversation with TBWA’s Laurie Coots at Goafest 2011; Powered by Hindustan Times

Lauri Coots, CMO, TBWA spoke to Campaign India about the topic of her discussion as speaker at Goafest this year.

by Bindu Nair Maitra | 08/04/2011

  • Share article on Twitter
  • Share article on Facebook
  • Share article on LinkedIn

Lauri Coots, CMO, TBWA spoke to Campaign India about being at Goafest and how the advertising industry has forgotten the other three Ps of marketing.

 

Related Articles

India’s M&E growth touches INR 2.78 trillion in 2025 after two years of muted growth

Aditya Birla Group and TOI-led consortium acquire RCB for $1.8bn

Goafest 2026 scheduled in Goa from May 20

LATEST NEWS

The Baker’s Dozen ties up with RCB

Bitget launches UEX switch campaign globally

Britannia Jim Jam activates Marvel-themed campaign on ground

Interio by Godrej explores emotional impact of spaces

Google and Tiger Telly launch IPL micro-drama

In-Depth

Havas Life Mumbai and Shobiz join forces for experiential engagement in healthcare and pharma

Talented Agency’s Leena Gupta, Piña Colada’s Natasha Lashly join Cannes Lions See It Be It as tutors

AI drives strategy, also masks marketing’s human costs: Arvind Saxena

3 in 10 Indians can’t imagine life without cars; 46% still want one: Ipsos study

Pitch Update: EssilorLuxottica, Qatar Airways, IBM, Audi India and more

JOIN, SHARE, LIKE, FOLLOW US ON:

  • Share to LinkedIn
  • Instagram
  • Twitter
  • Facebook
  • Youtube

Help and information

  • About us
  • Contact us
  • Advertise with us
  • Subscribe
  • Editorial Complaints

International

  • Campaign Asia
  • Campaign Germany
  • Campaign Indonesia
  • Campaign Japan 日本
  • Campaign China 中国
  • Campaign Canada
  • Campaign US
  • Campaign UK
  • Campaign Middle East
  • Campaign Turkey
© Haymarket Media Limited.
  • Terms & Conditions
  • Cookie Notice
  • Privacy Notice
  • Manage Settings