Campaign India got an opportunity to catch up with Starcom MediaVest Group’s Global Product Committee (GPC) during their visit to India. In a series of conversations with Bindu Nair Maitra, members of GPC share their views on several issues that are prevalent in the media buying space globally.
In the first part, Campaign India caught up with Andrew Hebden, Global Head of Communication Planning, Starcom MediaVest Group; Richard Hartell, Chief Strategy Officer – EMEA, Starcom MediaVest Group; Nic Jones, Chief Digital Officer – EMEA, Starcom MediaVest Group; and John Sintras, Chief Executive Officer, Starcom MediaVest Group – Australia.
On the five key areas of focus for Starcom MediaVest Group
