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What does the study of ecology have to do with developing a better understanding of our complex communications landscape? No Clue? Well if I hadn’t come to the Cannes Advertising Festival this year then I wouldn’t know either.
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Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.
Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.
For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.
The launch of Sunshine Pictures Digital and Sunshine Music extends the banner’s presence into digital content and music.