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What does the study of ecology have to do with developing a better understanding of our complex communications landscape? No Clue? Well if I hadn’t come to the Cannes Advertising Festival this year then I wouldn’t know either.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.