Khozem Merchant of Pearson, Hormazd Sorabjee of Autocar, Krishna Prasad of Outlook respond
Campaign India caught up with some of the speakers at the seventh Indian Magazine Congress in Mumbai and posed to them the question: ‘Are readers becoming indifferent to overlaps in sponsored and editorial content?’ See what they had to say.
Also read: IMC 2013: ‘Wall between editorial and sales broken’; Editors and business managers must rebuild it
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Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.
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Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.
The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles.
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When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's CEO and CCO, and Cannes Lions 2025 juror.
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