Video: IMC: Are readers becoming indifferent to overlaps in sponsored and editorial content?

Khozem Merchant of Pearson, Hormazd Sorabjee of Autocar, Krishna Prasad of Outlook respond

by Radhika Joshi | 15/02/2013

Campaign India caught up with some of the speakers at the seventh Indian Magazine Congress in Mumbai and posed to them the question: ‘Are readers becoming indifferent to overlaps in sponsored and editorial content?’ See what they had to say.

Also read: IMC 2013: ‘Wall between editorial and sales broken’; Editors and business managers must rebuild it