Khozem Merchant of Pearson, Hormazd Sorabjee of Autocar, Krishna Prasad of Outlook respond
Campaign India caught up with some of the speakers at the seventh Indian Magazine Congress in Mumbai and posed to them the question: ‘Are readers becoming indifferent to overlaps in sponsored and editorial content?’ See what they had to say.
Also read: IMC 2013: ‘Wall between editorial and sales broken’; Editors and business managers must rebuild it
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Brands are turning online jokes into campaigns that celebrate authenticity, confidence and agility.
In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.
Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
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