Advertising
Radhika Joshi
Feb 15, 2013

Video: IMC: Are readers becoming indifferent to overlaps in sponsored and editorial content?

Khozem Merchant of Pearson, Hormazd Sorabjee of Autocar, Krishna Prasad of Outlook respond

Campaign India caught up with some of the speakers at the seventh Indian Magazine Congress in Mumbai and posed to them the question: ‘Are readers becoming indifferent to overlaps in sponsored and editorial content?’ See what they had to say.

Also read: IMC 2013: ‘Wall between editorial and sales broken’; Editors and business managers must rebuild it

 
Source:
Campaign India

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