Khozem Merchant of Pearson, Hormazd Sorabjee of Autocar, Krishna Prasad of Outlook respond
Campaign India caught up with some of the speakers at the seventh Indian Magazine Congress in Mumbai and posed to them the question: ‘Are readers becoming indifferent to overlaps in sponsored and editorial content?’ See what they had to say.
Also read: IMC 2013: ‘Wall between editorial and sales broken’; Editors and business managers must rebuild it
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The appointments follow the arrival of new chief executive Cindy Rose on 1 September.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.
'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
