WATCH glimpses of a football match organised by Cannes committee and EuroSport right behind the Palais along with other moments that made day four complete. Also watch ad frat talk about low turnout of media agencies at Cannes
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Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
Shares will vest over five-year period.
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As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
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While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
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