Campaign India caught up with Indian adfolk to find key factors that are holding the country back from becoming as hot on the international awards scene as Brazil
It doesn't come as a surprise anymore when the emcee announces that Brazil bagged the most number of awards in any Cannes Lions category. Considering that people across the globe bill India as a 'hot' market, we asked Indian adlanders what's holding us back from being a creative hotspot too, like Brazil.
WATCH what Leo Burnett's Pops, Bates India's Sagar Mahabaleshwarkar and BBDO India's Rajdeepak Das had to say.
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