Campaign India caught up with Indian adfolk to find key factors that are holding the country back from becoming as hot on the international awards scene as Brazil
It doesn't come as a surprise anymore when the emcee announces that Brazil bagged the most number of awards in any Cannes Lions category. Considering that people across the globe bill India as a 'hot' market, we asked Indian adlanders what's holding us back from being a creative hotspot too, like Brazil.
WATCH what Leo Burnett's Pops, Bates India's Sagar Mahabaleshwarkar and BBDO India's Rajdeepak Das had to say.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
11 Indians are on the list, including 2 jury presidents
The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
