1 year ago| article
Australia, Japan and India lead the way
Apr 01, 2014 03:57:00 PM | Video | Matthew Miller Share - 
Australia, Japan and India led the way, while China, Hong Kong, Indonesia, New Zealand, Philippines, Singapore, Thailand and Vietnam also earned recognition in the just-concluded judging for the 2014 D&AD awards in London.
In terms of total awards, Australia earned top honours among the countries in the region, with 23 'In-books' and 12 nominations. Japan scored 26 in-books and nine nominations. And India brought home 22 in-books and three nominations.
('In-book' work will appear in the 52nd D&AD Annual, to be published in September. Nominated work is eligible to win a Pencil award at the D&AD award ceremony on 22 May.)
Singapore scored a total of 18 awards, including seven nominations, and New Zealand also punched above its weight with 14 awards, including seven nominations. The Philippines racked up four awards including two nominations.
Dentsu's 'Sound of Honda / Ayrton Senna 1989' for Honda emerged as the most-awarded work from the region, with seven citations including three nominations.
BBDO agencies performed well, with a total of eight nominations: Three for BBDO Singapore, four from New Zealand (one for Clemenger BBDO and three for Colenso BBDO) and one for Clemenger BBDO Melbourne.
Here is a list of the nominated work from the region, by country:
Australia
China
India
Japan
New Zealand
Philippines
Singapore
Thailand
Here is a country-by-country list of all the awards:
| In Book | Nomination | Total | |
| N/A | 21 | 14 | 35 |
| Argentina | 1 | 1 | 2 |
| Australia | 23 | 12 | 35 |
| Austria | 2 | 0 | 2 |
| Brazil | 26 | 11 | 37 |
| Canada | 8 | 2 | 10 |
| Chile | 3 | 0 | 3 |
| China | 4 | 1 | 5 |
| Colombia | 2 | 1 | 3 |
| Denmark | 2 | 0 | 2 |
| Finland | 1 | 0 | 1 |
| France | 26 | 22 | 48 |
| Germany | 21 | 6 | 27 |
| Greece | 1 | 0 | 1 |
| Guatemala | 0 | 1 | 1 |
| Hong Kong | 1 | 0 | 1 |
| India | 22 | 3 | 25 |
| Indonesia | 1 | 0 | 1 |
| Italy | 3 | 0 | 3 |
| Japan | 26 | 9 | 35 |
| Lebanon | 0 | 2 | 2 |
| Netherlands | 7 | 7 | 14 |
| New Zealand | 7 | 7 | 14 |
| Philippines | 2 | 2 | 4 |
| Poland | 1 | 0 | 1 |
| Portugal | 1 | 0 | 1 |
| Romania | 1 | 0 | 1 |
| Russian Federation | 0 | 2 | 2 |
| Singapore | 11 | 7 | 18 |
| South Africa | 5 | 2 | 7 |
| Spain | 6 | 2 | 8 |
| Sweden | 4 | 5 | 9 |
| Switzerland | 3 | 0 | 3 |
| Thailand | 12 | 3 | 15 |
| Tunisia | 1 | 0 | 1 |
| United Arab Emirates | 5 | 1 | 6 |
| United Kingdom | 136 | 43 | 179 |
| United States | 82 | 36 | 118 |
| Viet Nam | 2 | 0 | 2 |
| Grand Total | 481 | 202 | 683 |
"Entries to D&AD have gone up over 10 per cent this year, which is a reflection of D&AD’s increasing popularity in maturing creative markets like Brazil, India and China," D&AD CEO Tim Lindsay commented. "The main theme we’re seeing this year is one of convergence: the lines between categories are becoming more and more blurred, which means ideas have to be smarter and the execution more pristine than ever. We’ve also seen a massive increase in smaller design studios entering—which I hope indicates the creative industries are in rude health at every level.”
In total, D&AD gave out 683 awards, up from 614 last year. Globally, at this stage, Grey London has racked up the highest number of accolades with 19 (two nominations and 17 in-books).
Editor's note: D&AD provided the video above, in which Tim Lindsay, CEO of the organisation, talks about the globalisation of the awards over the last several years and the quality of work from Asia in particular.
This article first appeared on Campaignasia.com
Also read: Ogilvy (2), McCann India in race for Pencils at D&AD 2014
