After a similar session at the Delhi leg of IAA Retrospect and Prospects, D Shivakumar, chairman and CEO, Pepsico India, addressed the advertising, media and marketing fraternity in Mumbai on 12 February 2014.
Looking back on 2013 and forecasting for 2014, among other things, the former marketer delved into changing global dynamics, what’s working and what isn’t with respect to communication, and emphasised on the need to build a culture of innovation during his talk.
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