Watch a 38-minute video featuring the Pepsico India chairman and CEO’s address in Mumbai
After a similar session at the Delhi leg of IAA Retrospect and Prospects, D Shivakumar, chairman and CEO, Pepsico India, addressed the advertising, media and marketing fraternity in Mumbai on 12 February 2014.
Looking back on 2013 and forecasting for 2014, among other things, the former marketer delved into changing global dynamics, what’s working and what isn’t with respect to communication, and emphasised on the need to build a culture of innovation during his talk.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.
India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who can balance efficiency with empathy at Cannes Homecoming.
When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
