In this new video segment, Campaign India captures the consumer pulse on commercials released recently.
Those featured here were shown the ads, and asked to name their favourite and why.
None of them are employed with advertising or media agencies or the brands whose ads were featured.
In case you've missed watching these ads, have a look below.
The winning entry titled 'Koi aakhri khwaaish' was created by a team from Chennai comprised of Ankit Mhatre, Harikrishnan Lohithadas, Jonah Fernandes, Krishna Priya.V, Sandeep PS, Sathish Amruth, Vinayak Guhanarayan and Xavier Peria.
Client: Tata AIA Life
Agency: Bates Asia
National creative director: Sagar Mahabaleshwarkar
Executive creative director: Juhi Chaturvedi
Film director: Shoojit Sircar
Production house: Rising Sun Films
Account management: Tiraz Balaporia, Rakesh Varma, Shraddha Tandale
Media agency: Madison Media
Client: Manoj Sharma, Marketing Head, Sleepwell
Agency: Innocean Worldwide
Creative Team: Allen Charles senior copywriter; George Koshy, senior creative director
Account management: Manish Sinha, account director; Mohit Chakraborty, account group manager; Shobhit Mittal, account supervisor
Production House: Working i Films - Samir Tiwari
Director: Nishant Goyal
The Raymond Shop
Brand: The Raymond Shop
Creative Agency: R K Swamy BBDO
Creative Director: Sangeetha N
Copywriter: Sean Gomes
Client Servicing Team: Shailen Sohoni, Sujit Inamdar, Grenville Collaco
Director: Kunal Shivdasni
Production House: Optimystix
Post-production: Pixion Studio