Trevor Beattie, Andrew McGuinness on BMB's India ambitions and why the BMB-Madison JV makes sense
Beattie McGuinness Bungay's Trevor Beattie and Andrew McGuinness talk to Campaign India on the timing of their India launch and why having a start-up in a market like India would be assumptive.
Watch the video below
On the BMB- Madison JV
On when their India ambitions were born
On their India team
On how the next six months are going to look like for BMB India
On their favourite Indian campaigns
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The pitch is currently taking place in New Delhi, with the chosen agency looking to be onboarded for the duration of one year.
The brand has committed to providing specialised training, nutrition, and equipment to women hockey players at the domestic league level.
The promotions include changes at Havas Worldwide India, Conran Design Mumbai, and Havas CX India, which are part of the Havas Creative Network.
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