Facebook India's Kirthiga Reddy talks about growing traction for the social media platform among advertisers, the contentious 'Likes debate, and more.
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As AI scales, Edelman’s president of Integrated Solutions and Delivery believes that the real battle is protecting trust and originality. In 2026, integration is inevitable, but integrity is not optional.
Brands rely on advertising research for their PR strategy. But these insights are designed for creative messaging, not behavioural or cultural context.
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Following an operational disruption earlier this year, the renewed brand direction focuses on resilience, intent and community connection.
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IAA India and Snapchat brought together agencies and creators for a hands-on look at AR’s growing role.
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