Vicks saves Ranveer Singh from Samantha Prabhu

Vicks has launched a campaign to highlight the benefits of its two-in-one Roll-On Inhaler. Conceptualised by Publicis Singapore, the film features actors Ranveer Singh and Samantha Prabhu. 

 

The film begins with Singh riding a bike, with a terrible cold which disfigured his face. As he breaks the signal, Prabhu, who plays a traffic cop, stops him and asks for his licence. He then tells her that he has a bad headache, with a blocked nose, and hence, didn’t pay attention to the signal. She then tells him to use the Vicks roll-on inhaler and hands him the product, for instant relief from blocked nose and headache.

 

Sahil Sethi, category leader, personal healthcare, Procter and Gamble, Indian subcontinent, said, “In India, Inhalers have been synonymous with Vicks. We are excited to have Ranveer and Samantha come together for the very first time, to share double benefits of Vicks’ Two-in-one Roll-On Inhaler in providing relief from both - a blocked nose and headache.”