Instant messaging app Viber, launched in 2010, has rolled out its first TVC. The ad film conceptualised by BBH India made its debut on digital platforms.
The film features a dog talking about his owner, a young man. The canine mentions how the boy, who used to be lonely, has gone on to become 'Mr Popular'. Gone are the days of playing video games by himself; he is now on Viber all the time. The dog reveals that everything changed the day he downloaded Viber on his phone. Now that his friends have started hanging out with him, the dog’s having fun too. The film ends with a voice over and brand message: 'Viber. Message. Call.Share. It's Free’.
Anubhav Nayyar, country head, Viber, commented, "Viber is a young and fun brand that connects people for free. We have grown organically as one of the biggest global instant messaging and calling apps. Whether its our wide range of stickers, our photo editing and sharing feature or the fact that we are available across mobile and PC, Viber is differentiated and has grown tremendously over the last few years. The idea behind the campaign is to showcase the different features and benefits to our existing and new customers. We strongly believe that anyone who once tries Viber cannot do without it."
Country head: Anubhav Nayyar
Creative agency: BBH India