Cheil India has bagged the digital duties of messaging app Viber post a multi-agency pitch. Launched in 2010, Viber’s digital duties were handled by Foxymoron prior to this.
Sanjeev Jasani, head – digital, SouthWest Asia, Cheil India, said, "We are thrilled to have Viber on board with us. Viber is already a leader in the mobile-app space it plays in and this association will give us an opportunity to take the brand to the next level. We need to help Viber make it easier for brands and users to connect. They have the desire and ambition to combine communication and entertainment and become a social entertainment base on mobile that centers on communication. It’s going to be fun working on this brand and we look forward to it."
Anubhav Nayyar, regional head – South Asia, Viber. said, "Viber is a brand for the youth and has been known for connecting with them through its campaigns in the past. India is globally one of the biggest markets for Viber, and therefore user engagement on social platforms is integral to the brand communication. We are excited to partner with Cheil that comes with valuable consumer insights in this space."