Campaign India Team
Nov 05, 2015

Viber assigns digital duties to Cheil India

Account won following multi-agency pitch

Viber assigns digital duties to Cheil India
Cheil India has bagged the digital duties of messaging app Viber post a multi-agency pitch. Launched in 2010, Viber’s digital duties were handled by Foxymoron prior to this.
 
Sanjeev Jasani, head – digital, SouthWest Asia, Cheil India, said, "We are thrilled to have Viber on board with us. Viber is already a leader in the mobile-app space it plays in and this association will give us an opportunity to take the brand to the next level. We need to help Viber make it easier for brands and users to connect. They have the desire and ambition to combine communication and entertainment and become a social entertainment base on mobile that centers on communication. It’s going to be fun working on this brand and we look forward to it."
 
Anubhav Nayyar, regional head – South Asia, Viber. said, "Viber is a brand for the youth and has been known for connecting with them through its campaigns in the past. India is globally one of the biggest markets for Viber, and therefore user engagement on social platforms is integral to the brand communication. We are excited to partner with Cheil that comes with valuable consumer insights in this space."
Source:
Campaign India

Related Articles

Just Published

13 minutes ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

51 minutes ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

7 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.