Campaign India Team
Mar 06, 2014

Viber assigns media duties to ZenithOptimedia

The agency won the account following a multi-agency pitch

Viber assigns media duties to ZenithOptimedia

ZenithOptimedia has won the media duties for mobile app Viber. The account was won following a multi-agency pitch.

Anubhav  Nayyar, country manager India, Viber, said, “We partnered with Zenithoptimedia Group as we really liked their thinking and strategic approach to our marketing challenges as well as their excellent track record of helping create new age brands like Micromax and OLX.”

Satyajit Sen, CEO, ZenithOptimedia India, said, “We are really excited to partner with a brand like Viber for their India ambition. The brand and the category gives us an even better opportunity to demonstrate our Live ROI proposition.”

Viber is an application available across iOs, Android, Windows, Blackberry, Windows, Mac, Symbian, Nokia S40 and Bada platforms. The application allows the users to connect through either calls or messages.

Campaign India

Related Articles

Just Published

5 hours ago

Live blog: News updates - week of 1 March

In the news: Fast&Up, Organic India, Tute Consult

8 hours ago

Adventures of Baldy and Beardy: An introduction

Starting 8 March, follow the adventures of a writer who is sarcastic and brave on social media along with a gifted artist

10 hours ago

Spikes Asia 2021: DDB Mudra and FCB India win a ...

Dentsu bags 'Network of the Year, Dentsu Webchutney is 'Indian Agency of the Year'

10 hours ago

Google shatters hopes of replacing cookies with ...

The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech