ZenithOptimedia has won the media duties for mobile app Viber. The account was won following a multi-agency pitch.
Anubhav Nayyar, country manager India, Viber, said, “We partnered with Zenithoptimedia Group as we really liked their thinking and strategic approach to our marketing challenges as well as their excellent track record of helping create new age brands like Micromax and OLX.”
Satyajit Sen, CEO, ZenithOptimedia India, said, “We are really excited to partner with a brand like Viber for their India ambition. The brand and the category gives us an even better opportunity to demonstrate our Live ROI proposition.”
Viber is an application available across iOs, Android, Windows, Blackberry, Windows, Mac, Symbian, Nokia S40 and Bada platforms. The application allows the users to connect through either calls or messages.