Campaign India Team
Mar 06, 2014

Viber assigns media duties to ZenithOptimedia

The agency won the account following a multi-agency pitch

Viber assigns media duties to ZenithOptimedia

ZenithOptimedia has won the media duties for mobile app Viber. The account was won following a multi-agency pitch.

Anubhav  Nayyar, country manager India, Viber, said, “We partnered with Zenithoptimedia Group as we really liked their thinking and strategic approach to our marketing challenges as well as their excellent track record of helping create new age brands like Micromax and OLX.”

Satyajit Sen, CEO, ZenithOptimedia India, said, “We are really excited to partner with a brand like Viber for their India ambition. The brand and the category gives us an even better opportunity to demonstrate our Live ROI proposition.”

Viber is an application available across iOs, Android, Windows, Blackberry, Windows, Mac, Symbian, Nokia S40 and Bada platforms. The application allows the users to connect through either calls or messages.

Campaign India

Related Articles

Just Published

15 hours ago

Jio gets Deepika, Ranveer and IPL teams to dance to ...

Watch the film conceptualised by Jio Creative Labs here

20 hours ago

Nick Emery’s treatment will have sent chills down ...

The former Mindshare worldwide CEO has paid a heavy price

20 hours ago

Spikes Asia Awards open for entries

This year sees the introduction of the Creative Strategy Spike, an Industry Craft Spike, and additional categories across the awards. Get all the details on key dates and download the entry kit now.