Vi has unveiled a campaign titled ‘Vi Hero Unlimited - Sirf Naam ka nahin, kaam ka unlimited’ (not only namesake, but also works unlimited) highlighting its Hero Unlimited plans that come as a solution to the problem of data exhaustion faced by prepaid users. Conceptualised by Ogilvy, the film features actor Vinay Pathak, who speaks about the features of Vi’s offerings.
The film opens with Pathak wearing a helmet, while the boy next to him gets busy playing games on his phone. When his data is exhausted and his game is interrupted, he flicks his hand on Pathak’s helmet in frustration. Pathak then grabs the boy's phone to insert Vi’s prepaid data card and talks about its benefits, while dissing other networks.
Avneesh Khosla, chief marketing officer, Vi said, “Mobile data has become a basic necessity for us all, even more so in the current scenario. With our campaign for Vi Hero Unlimited, we chose to highlight the concerns faced by most prepaid customers when they run out of data, and how our latest offering alleviates those concerns. With features like unlimited night-time data, weekend data rollover, and double data, we believe we have a hero product, and hope it becomes the ultimate choice for 4G users in the prepaid segment. Thereby ensuring they stay connected, always.”
The 6-weeks campaign will comprise two TVCs and a digital roll-out.