Vi has launched a film as part of its ongoing #SpeedSeBadho campaign.
Conceptualised by Ogilvy, the film shows a bride wanting a change of flowers at her wedding. With the help of Vi's 4G, the event manager sets into motion and gets the right flowers added to the decor.
Avneesh Khosla, chief marketing officer, Vi said “Vi has been consistently offering the fastest 4G experience for many quarters and with our continued efforts to provide superior experience, it is now the fastest mobile network in the country, as verified by Ookla. We believe in helping our customers thrive in the digital era - be it for learning and development, work, entertainment or just about anything. With our latest #SpeedSeBadho campaign, we narrate stories of how Vi GIGAnet - India’s fastest mobile network, helps customers do things faster and get ahead in life by solving challenges and unlocking opportunities. The stories showcase how when and where there is speed, there is a way.”
Kiran Antony, CCO, Ogilvy South, said, “This is the third campaign we are doing on ‘SpeedSeBadho’. Earlier two campaigns had a very different look and feel where we showed people thriving using the Vi network. So when the brief came for this campaign, the challenge was to make it look different from the other two campaigns. We have used an interesting treatment where there are almost 35 shots in a 30 seconder. It’s like a short film condensed in 30 seconds”.
The campaign also features two more films which will be released soon.
