Vega has launched two different campaigns, to promote its 3 in 1 Hair Styler and range of Hair Brushes. Conceptualised by Leo Burnett, the campaigns feature brand ambassador Ananya Panday, who showcases the different features of the products.
The 3-in-1 Hair Styler film shows Panday styling her hair and flaunting the three different styles that can be achieved from using the product, whereas the Hair Brush film shows her addressing her daily hairstyle requirements. She also tells the viewers how the hair brushes are built differently to suit the user’s unique hair care needs.
Eiti Singhal, chief marketing officer, Vega Industries, said, “Vega takes pride in being the pioneer of at-home styling products, and our consistent approach of making our consumers self-reliant demarcates us. Strengthening our equity further, we are launching fresh new commercials for 3 in 1 Hair Styler and Hair Brushes that are youth and intend to deseasonalize our brand so the Gen Z and millennials experience the joy of hairstyling along with the notion of haircare. The unique 3 in 1 Hair Styler is one-of-its-kind in the personal care appliances category and binds the proposition of hair straightening, crimping, and curling into one.”
Rajdeepak Das, CEO and chief creative officer, South Asia, Leo Burnett, said, “Vega as a brand is redefining the at-home styling in India. Our campaign highlights the fact that Vega products are not just for everyday hair care and styling but these are products that lets everyone, whether a man or a woman, truly love their hair. And who better than Ananya Panday who is a style icon herself to share this message.”
The campaigns will run across TV and on the brand’s digital platforms, including YouTube, social media, ecommerce, and OTT.
Brand: Vega Industries
Director: Sandeep Jain
CMO: Eiti Singhal
Senior manager - marketing: Aditi Kaushik
Creative agency: Leo Burnett
CEO and chief strategy officer, South Asia: Dheeraj Sinha
CEO and chief creative officer, South Asia: Rajdeepak Das