After announcing the appointment of Saif Ali Khan and Kareena Kapoor Khan as brand ambassadors, Vectus Group has rolled out their first campaign featuring the actors.
The campaign consists of two films featuring the actors conceptualised by Oberoi IBC.
The first film (above) shows the duo discuss how they haven't worked together in a movie for a while. They then decide against it as 'romance in the house and outside it' (on screen) could me monotonous. That's when Saif comes up of the idea of working in an advertisement together and suggests that they should work for Vectus as it's a very good brand.
At the time of the appointment of the brand ambassadors, Vectus Group's MDs, Ashish Baheti and Atul Ladha, said, “We are delighted to have the most popular Bollywood star couple Saif and Kareena onboard as our brand ambassadors. It’s the first time Vectus has been associated with any celebrity couple for brand promotion and it’s rare to see a perfect match between the brand and the brand ambassadors, who share the same attributes of class and sophistication. Obviously it’s a winning association that will take brand Vectus to a higher level of popularity and growth.”