Samsung Galaxy Z has rolled out a campaign featuring Varun Dhawan, Kiara Advani and Neeraj Chopra, to showcase the phone's flexible and functional smartphone experience.
Conceptualised by Cheil India, the films featuring the trio, highlight their fascination with the Galaxy Z Flip5 and Z Fold5 devices. They willingly part ways with their old phones to embrace the flip side. The films illustrate how these foldable devices integrate into their lives, enhancing the overall experience.
Aditya Babbar, senior director, mobile business, Samsung India, said, “Our Galaxy Z Flip5 phone has all the makings of a device which resonates with Gen Z and Millennials. It has a future ready design powered with top of the line specifications and software making it a powerhouse in the category. Its state of the art features enable creators and trendsetters to capture their experiences in the best possible manner making this device their numero uno choice. We are happy that leading trendsetters, Varun Dhawan, Kiara Advani and Neeraj Chopra have also shown their love for the foldables and we are elated to welcome this trio in their journey to the world of Galaxy foldables."
Vikash Chemjong, CCO, Cheil India, said “The overarching thought was to show how even celebrities are finding the flip side irresistible. Each celebrity with their distinct personalities discovers that the new Galaxy Z foldable fits into their life effortlessly and gives them new found freedom and flexibility.”
Srijib Mallik, head of business - Samsung, Cheil India, said, “We are trying to build a singular narrative for Galaxy foldable phones that they represent the new world which is limitless and flexible. Having Varun, Kiara and Neeraj on board allows us to flex this narrative in a manner which lands positively with Gen Z and millennials."
Vikash Chemjong – CCO
Kaushik Dutta – ECD
Madhumita Deb – Group Creative Director
Hariharan Subramanian – Senior Creative Director
Srishti Seth – Copy Supervisor
Asim Hussain – Art Director
Shubham Bisht – Senior Art Director
Rishabh Bhardwaj – Creative Director
Sourav Ray – Chief strategy officer
Megha Deorani - General manager, strategic planning