The Work
Oliver McAteer
Mar 06, 2018

Vans' 'Girls Skate India' campaign follows athletes battling cultural expectations

The brand opted for longform video to bring its International Women's Day work to life.

The brand opted for longform video to bring its International Women's Day work to life.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

2 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

3 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Akasa Air puts ground crew in the spotlight

5 Akasa Air puts ground crew in the spotlight

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

7 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

8 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

GST simplification raises stakes for festive marketers

9 GST simplification raises stakes for festive marketers

Criteo charts new course with AI, retail media and CTV

10 Criteo charts new course with AI, retail media and CTV

Related Articles

Brands let women do the talking this International Women's Day
Advertising
Mar 07, 2025
Campaign India Team

Brands let women do the talking this International ...

Women's Day 2023: What brands are doing...
Advertising
Mar 06, 2023
Campaign India Team

Women's Day 2023: What brands are doing...

International Women's Day 2022: The Work
Advertising
Mar 03, 2022
Campaign India Team

International Women's Day 2022: The Work

Women Leading Change 2024: Entries open
Advertising
Jun 10, 2024
Campaign India Team

Women Leading Change 2024: Entries open

Just Published

Bachelor pads get a 'Big Billion' reality check
Advertising
4 hours ago
Campaign India Team

Bachelor pads get a 'Big Billion' reality check

Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.

Apollo Tyres replaces Dream11 as Team India jersey sponsor
Advertising
5 hours ago
Campaign India Team

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

Amazon launches new AI creative partner in ads console
Advertising
6 hours ago
Staff Reporters

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

The job of advertising is not to sell
Opinion
6 hours ago
Zac Martin

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.