Flipkart has brought back its popular campaign #BachonKaKhel (child’s play), to highlight the platform’s benefits, with Flipkart’s trusted base of sellers and customers. Conceptualised by Art-E MediaTech, the films feature a child as the main protagonist, indicating that running a business online via Flipkart’s Seller Hub is as easy as a child’s play.
Each film commences with a technology-savvy seller, talking about the latest updates and growth opportunities on their seller portal. Hearing him, the agitated seller counters him by sarcastically asking him if this is a child’s play. At this point, the child protagonist enters and explains the features of the Flipkart Seller Hub and how one can grow tremendously by becoming a seller through a simple two-step process.
Anshul Vasu, senior marketing manager, Flipkart Marketplace, said, “Flipkart offers a hassle-free process for all sellers to understand the system, expand their online business and enhance their selling experience by opting for our features and promotions. We constantly upgrade the seller portal with new features that help them boost their business and maximize profits. Moreover, we keep on adding learning material for our sellers to make sure they are up-to-date. With this campaign, we would like to educate our sellers on the benefits and growth opportunities that Flipkart Seller Hub offers, and encourage aspiring entrepreneurs to come forth.”
Rohit Sakunia, co-founder and chief business officer, Art-E MediaTech, said, “With more and more businesses leveraging technologies and online platforms to keep pace with the changing times and market landscape, we are working with Flipkart to find new campaign approaches in which we can engage with existing and prospective sellers. #BachonKaKhel narrates Flipkart Seller Hub’s salient features in a light-hearted, easy-to-understand manner with a clear message on how easy it is to embark on an entrepreneurial journey with Flipkart. We are closely tracking the campaign performance and expecting a sign-up rate twice as high as we witnessed previously. The campaign results and insights will also guide Flipkart in creating greater value for Flipkart Seller Hub as well as the sellers.”
The campaign is being rolled out across digital media channels and on the Flipkart app.