Investica, a web-app platform for mutual funds investment, recently appointed Ogilvy India to handle its creative mandate.
A campaign that consists of two films have now been rolled out.
The films show how people using the mutual fund aggregator, have more time for themselves. The message the brand tries to deliver is that when there's Investica as a partner for investment in mutual funds, joyful returns are on their way.
Ronak Agarwal, CMO, Investica, said, "The choice of Ogilvy was taken considering their creative experience, understanding of customer journey and depth of planning available at the agency. The mandate entailed the wholesome creation of the brand identity & guidelines; right from the logo to the detailed tonality in terms of voice, colour, etc. In addition to this, it also catered to the complete customer engagement bit i.e. audience segmentation, customer understanding and client profiling. At Investica, we believe to customise ourselves as per the client’s need by following a user-based-product approach. The idea is to drive the product to meet every goal our Investors will possess throughout their life journey. Ogilvy with their creative-edge and strategic insight was the ideal partner we wanted to work with. I am hoping for a long-term association with their team for taking Investica to unparalleled heights while building a ground-breaking product together."
Amit Singh, CEO, Investica, added, "Since the launch of Investica in May (2017), we have experienced an overwhelming response from our customers. Once we felt we were at the perfect stage to expand ourselves, this was the first decision we took. With this partnership, the aim is to write an unprecedented growth story and develop the best-in-market product for our customers.
Walter Noronha, SVP, Ogilvy Mumbai, said, The brief was to simply focus on the payoffs of great investments with simple life pleasures rather than promise huge unattainable goals.
Sonia Khurana, national head - customer engagement, Ogilvy India, said, "The idea was to also see how the brand promise can be seamlessly delivered by the product. The openness of the Investica team made it very productive and fun to co-create a frictionless customer experience for the app."
Creative agency: Ogilvy
ECD: Neville Shah
Senior CD: Kapil Ojha
CD: Anand Rane
Senior visualiser: Subodh Jadhav
SVP: Walter Noronha
Client services director: Pratik Koltharkar
Account director: Saurabh Talpade
Planning director: Aditya Nagavekar
Senior VP – national head of customer engagement: Sonia Khurana
Principal consultant marketing transformation: Debarghya Das
Senior consultant data strategy and analytics: Rohan Jaiswal
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