Unwanted 21 Days, the oral contraceptive from the house of Mankind Pharma, has launched a campaign #UnwantedGyaanSeSavdhaan.
The campaign consists of a musical film conceptualised by Logicserve Digital. It features a face-off between the older and younger generation at a wedding. The aim is to initiate conversation around services related to reproductive health.
Joy Chatterjee, general manager - sales and marketing, Mankind Pharma, said, "There has been a lot of debate around the right time to conceive and we feel that every couple has the freedom to choose when they can plan their pregnancy. As a contraceptive brand, we are trying to raise the awareness towards family planning as it helps in improving maternal health, child survival, reducing number of abortions and woman empowerment."
The campaign video is launched in Hindi and adapted in three other languages: Hindi, Marathi, Bhojpuri, Bengali.