Unilever Nepal has issued a public service message in partnership with UNICEF as it looks to change the perception of migrant workers in the country.
Since the implementation of the global lockdown due to Covid-19, many Nepali migrant workers have either lost their jobs or have been put on unpaid leave which has led to them wanting to return home. But, the return of the workers and their family members has been met by a stigma surrounding them.
Conceptualised by Outreach, Unilever has rolled out #HamroNamaste, a campaign with the mission to make people wake up to their humane side in their behavior. It features Nepali actor Rajesh Hamal.