Fintech brand Uni Cards has rolled out its campaign which features two films conceptualised by Dentsu Webchutney.
The films show a samurai and a cowboy respectively. The duo battle challenges thrown at them, including a purchase worth Rs 30,000 which is split into three interest-free payments, qusing Uni Pay's ⅓ Card.
Prateek Jindal, co-founder and CPO, Uni Cards, said, “Who doesn’t want to live in the now and tick off their wish lists? But every time you wish to buy something you love, the big price tag makes it difficult to go through with the purchase. Through #TheUltimateWeapon, we are creating awareness that Uni Pay 1/3rd card is simply the smarter way to pay. The flexibility to choose between splitting payments or pay upfront will lie with the user completely. With Uni, we don’t want you second guessing, worrying about that price tag or delaying your purchase. With the latest series of ad films, we aim to highlight the importance of owning the future of payments i.e., Uni Pay 1/3rd Card today; so that dreams don’t get split, only payments do.”
Sumera Dewan, vice president, Dentsu Webchutney, added, “Uni has a unique offering that more people need to know about as they plan their financial lives. The films are crafted to be action-thrillers that lead you to a big victory against the age-old battle against payments and bills. Our own experiences with the brand helped us position Uni Cards as the no-compromise weapon to payments, in a campaign that certainly aims to match the uniqueness of the product.”