Unacademy thanks users for success, narrates 'believer' journey
Watch the film conceptualised by Lowe Lintas here
Jun 17, 2021 04:28:00 AM | Video | Campaign India Team Share -
Unacademy has released a film to celebrate and thank its user base for joining the platform.
Conceptualised by Lowe Lintas, the film features a soundtrack based on Imagine Dragons' 'Believer'.
In a chat with Campaign India, Karan Shroff, CMO, Unacademy, said, "The idea was about showcasing the magical and inspiring journey we have taken. We have been shown love by the people we are educating and thank everyone that has been part of the journey. We wanted to showcase the statistics in an interesting way."
Since Unacademy's user base has grown in the last 12-18 months, it is now focussing on strengthening the product, informs Shroff.
"The amount of content being consumed has grown up significantly in the last 12 to 18 months. We are now focussed on strengthening everything on the product. We want to increase offerings and categories to bring in more learners. We want to provide anything and everything an individual wants to learn," he said.
On the reason behind using Imagine Dragons' track, Shroff said, "We have undertaken this beautiful journey of making education accessible to all. We have grown from being a Youtube channel to being India's largest learning platform. This could be achieved only through the belief of people within the company."