Campaign India Team
Oct 12, 2021

Unacademy showcases bloopers from the IPL, urges children to learn from mistakes

Watch the film conceptualised by Lowe Lintas here

Unacademy has unveiled a film titled ‘Mistake - The Greatest Teacher,’ which celebrates its second year of association with the Indian Premier League as an official sponsor.
 
Conceptualised by Lowe Lintas, the film draws a correlation between cricket and education. It showcases some of the on-field misses during this year's tournament and equates them to academic mistakes, and urges children to learn from them.
 
It opens with Sachin Tendulkar asking the question 'Is baar IPL se kya seekha?' (what did you learn from this year's IPL?). It's set to the song ‘Remember (Walking In The Sand)’ by George Morton with Jaaved Jaaferi and Tiara Arpit adding their voice to it.
 
The film was published on 11 October 2021. 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

AI won't kill advertising, it won't save it either: ...

“Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human minds.

4 hours ago

WhatsApp officially introduces ads in updates tab

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.

9 hours ago

MediaDonuts gets rebranded as Aleph across APAC

Consolidates its APAC operations under a single brand; expands its digital solutions business into nine emerging markets.

12 hours ago

Pride is over — now it’s culture or bust

2025 is about ditching rainbow-washed campaigns and making inclusion a deep, year-round business strategy.