Campaign India Team
Oct 12, 2021

Unacademy showcases bloopers from the IPL, urges children to learn from mistakes

Watch the film conceptualised by Lowe Lintas here

Unacademy has unveiled a film titled ‘Mistake - The Greatest Teacher,’ which celebrates its second year of association with the Indian Premier League as an official sponsor.
 
Conceptualised by Lowe Lintas, the film draws a correlation between cricket and education. It showcases some of the on-field misses during this year's tournament and equates them to academic mistakes, and urges children to learn from them.
 
It opens with Sachin Tendulkar asking the question 'Is baar IPL se kya seekha?' (what did you learn from this year's IPL?). It's set to the song ‘Remember (Walking In The Sand)’ by George Morton with Jaaved Jaaferi and Tiara Arpit adding their voice to it.
 
The film was published on 11 October 2021. 
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Spotify tunes up for programmatic advertising push

With The Trade Desk tie-up and new AI tools, the streaming platform positions premium audio as a measurable, scalable rival to social and video.

9 hours ago

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Cheil India’s musical push for Galaxy F36 5G makes AI sound playful and personal—but leaves older consumers out of the chorus.

9 hours ago

AI storm: Will agencies sink or soar?

With Meta promising near-automatic campaigns, agencies face a reckoning: adapt AI as partner, or risk being sidelined by platforms.

10 hours ago

Cindy Rose’s debut message to WPP staff: ‘Super-exci...

New CEO invited staff to a global town hall on September 4 in a video address.