The Work
Campaign India Team
Jan 23, 2017

UC News pushes 'trending' premise, with Anushka Sharma

Watch the film conceptualised by Cheil Worldwide India here

UC News has rolled out a campaign that has been conceptualised by Cheil Worldwide India. 
 
The film features Anushka Sharma and is currently on-air.
 
It opens with Sharma walking into a press conference. As she's ready to take questions, the film shifts to show the actress in different situations. Through the voice over the actress asks 'what's trending and what's not'. As the film progresses, the voice over reveals that Sharma always asks herself, 'Am I trending'. She says the reason for this is, 'whatever you do, whatever you say, if you're trending, you're here to stay'.
 
It signs off with the message, 'Don't just live, trend' and puts forward the browser's premise of featuring trending news on Bollywood and entertainment. 
 
The film was published on YouTube on 18 January 2017.
 
Source:
Campaign India

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