Campaign India Team
Jan 23, 2017

UC News pushes 'trending' premise, with Anushka Sharma

Watch the film conceptualised by Cheil Worldwide India here

UC News has rolled out a campaign that has been conceptualised by Cheil Worldwide India. 
 
The film features Anushka Sharma and is currently on-air.
 
It opens with Sharma walking into a press conference. As she's ready to take questions, the film shifts to show the actress in different situations. Through the voice over the actress asks 'what's trending and what's not'. As the film progresses, the voice over reveals that Sharma always asks herself, 'Am I trending'. She says the reason for this is, 'whatever you do, whatever you say, if you're trending, you're here to stay'.
 
It signs off with the message, 'Don't just live, trend' and puts forward the browser's premise of featuring trending news on Bollywood and entertainment. 
 
The film was published on YouTube on 18 January 2017.
 
Source:
Campaign India

Related Articles

Just Published

10 hours ago

60% of millennial, Gen Z transactions fulfilled via ...

‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour

10 hours ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users

10 hours ago

Blog: Biden admin ropes in McDonald's to drive ...

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging