Uber has released the launch campaign for its two-wheeler ride sharing service called Uber Moto.
The films have been conceptualised by Lowe Lintas and they look to address heavy city traffic. The communication is targeted at the value-seeking, male professionals who are digitally savvy and depend on apps for most of their needs, according to a statement.
Manisha Lath Gupta, marketing director – Uber India and South Asia, said, "At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions. We believe that our youth have immense potential, however a lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of riders to move forward."
Janmenjoy Mohanty, regional creative officer, Lowe Lintas, said, "All of us are in a tearing hurry to get somewhere. But what if going someplace could set your dreams in motion. It was this discovery that became the idea for our campaign for Uber Moto. A thought which, we are confident, will resonate with young Indians seeking to fulfil their aspirations."
Naveen Gaur, deputy CEO, Lowe Lintas, said "Our association with Uber is a new one and this campaign is special for us. We are happy to partner Uber with its Moto service targeting India’s youth, while staying true to their credo of always ‘moving forward’."
Prasad Sanagavarapu, SVP – corporate development, emerging markets, Invidi Technologies, chats with Campaign India about the technology behind the service and how he believes it will be a game-changer in India