Campaign India Team
Feb 03, 2020

Uber looks to navigate through the traffic with Moto

Watch the films conceptualised by Lowe Lintas here

Uber has released the launch campaign for its two-wheeler ride sharing service called Uber Moto. 
 
The films have been conceptualised by Lowe Lintas and they look to address heavy city traffic. The communication is targeted at the value-seeking, male professionals who are digitally savvy and depend on apps for most of their needs, according to a statement.
 
Manisha Lath Gupta, marketing director – Uber India and South Asia, said, "At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions. We believe that our youth have immense potential, however a lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of riders to move forward."
 
Janmenjoy Mohanty, regional creative officer, Lowe Lintas, said, "All of us are in a tearing hurry to get somewhere. But what if going someplace could set your dreams in motion. It was this discovery that became the idea for our campaign for Uber Moto. A thought which, we are confident, will resonate with young Indians seeking to fulfil their aspirations."
 
Naveen Gaur, deputy CEO, Lowe Lintas, said "Our association with Uber is a new one and this campaign is special for us. We are happy to partner Uber with its Moto service targeting India’s youth, while staying true to their credo of always ‘moving forward’."
 
CREDITS:
Client: Uber  
Team: Manisha Lath Gupta, Namita Katre, Naina Narain
Creative agency: Lowe Lintas, Delhi
Creative team: Prateek Bhardwaj, Joy Mohanty, Aarti Srinivasan, Manzoor Alam
Account management: Naveen Gaur, Tanul Bhartiya, Raghvendra Singh, Dhruv Maithani
Planning: S Subramanyeswar, Anurag Prasad, Saumya Baijal
Production house: Gingerman Productions Director: Jeremy John
Source:
Campaign India

Related Articles

Just Published

6 hours ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

6 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

7 hours ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

7 hours ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.