Ad Nut
Sep 13, 2019

Try to resist these toothpaste love stories from the Philippines

THE WORK: 'Make your move' for CloseUp Philippines by MullenLowe Philippines.

Even a grizzled curmudgeon like Ad Nut couldn't resist these sweet stories. it's especially good to hear the internal dialogues of the characters as they question themselves and try to talk themselves into having the confidence to make a move. It ties in well with a brand that has always been about the confidence to get up close and personal. All the better that the couples here represent a nice diversity of orientations and situations. Nice work.

CREDITS

MullenLowe Philippines
President & Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
Creative Director: Roman Carlo Olivarez
Art Director: Iya Parungao
Copywriter: Colleen Legaspi
Client Services Director: Aimee Sarmiento
Business Unit Director: Kristine Verzo
Management Supervisor: Gerald Lim
Account Manager: Tricia Egargo
Agency Producer: Jenny Abad-Santos
Production House: Go Motion
Director: Johann Alcantara

Unilever Philippines
Marketing VP: Dorothy Dee-Ching
Marketing Director: Cara Favila
Brand Manager: Carmy Guño
Asst. Brand Manager: Pat Moalang
PR Director: Apples Aberin
PR Manager: Lexi Tan

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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