Truecaller has rolled out a campaign titled 'Desh ka Truecaller' (Truecaller of India) through which it aims to strengthen its connection with users in the country.
Conceptualised by Mind Fluid, the minute-long film shows different stories of how people in the country look for trust in their relationships with family and friends. Similarly, they use Truecaller to identify strangers or spam among their callers.
Manan Shah, director - marketing, Truecaller India, said, "India is our home market and our community has always been like our North star, guiding us and helping us grow rapidly by spreading a positive word of mouth for us. It gives us great pride that more than 20 crore Indians trust us, which is nearly half of the number of cell phone users in India. The message of this campaign is that of trust and to reassure people using Truecaller that we will continue to keep their communications safe and efficient.”
The campaign consists of one more film, along with digital and outdoor creatives.
Harita Rao, creative director, Mind Fluid, said, “There are many Indias in India – full of stories, full of insights. And Truecaller as a brand has been built around these stories and insights. And that is what Desh ka Truecaller is all about – little anecdotes from life. Our hearts swell with warmth and there was a constant smile on our faces while creating Desh ka Truecaller.”