The Work
Campaign India Team
Aug 16, 2016

TMGB: Virgin Media celebrates Usain Bolt's Olympic Gold

Watch the ad film conceptualised by BBH (UK) here

Hot on the heels of Usain Bolt and his historic third gold in the men's 100 metres at the Olympic Games, BBH has unveiled a dancehall music video, cut with shots from Virgin Media's "9.58 seconds" campaign.
 
The music track by London-based band Arch Birds features Vanessa Haynes.
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

From cookies to clicks: ITC Foods’ multi-speed marketing play

1 From cookies to clicks: ITC Foods’ multi-speed marketing play

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

3 Nostalgia sells, but only when it’s designed to remember

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

5 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Cannes Lions 2025: FCB India bags India's first Grand Prix of the year

6 Cannes Lions 2025: FCB India bags India's first Grand Prix of the year

RCB’s brand value to cross $140 million: Qoruz

7 RCB’s brand value to cross $140 million: Qoruz

Brands unveil purposeful campaigns promoting green initiatives

8 Brands unveil purposeful campaigns promoting green initiatives

Kuku FM launches Kuku TV targeted at mobile-first viewers

9 Kuku FM launches Kuku TV targeted at mobile-first viewers

Mark Read to step down as WPP CEO after seven years

10 Mark Read to step down as WPP CEO after seven years

Related Articles

Tuesday Morning Gloom Buster: Man rents billboard to propose to girlfriend
Advertising
Dec 26, 2017
Campaign India Team

Tuesday Morning Gloom Buster: Man rents billboard ...

TMGB: Renault 'The Dream Cradle'
The Work
May 02, 2017
Campaign India Team

TMGB: Renault 'The Dream Cradle'

TMGB: Producer's Diary from Cannes Lions 2017
Advertising
Jun 27, 2017
Dalbir Singh

TMGB: Producer's Diary from Cannes Lions 2017

TMGB: Thomas Cook's 'the more we do our thing, the more you can do yours'
Advertising
Jan 02, 2018
Campaign India Team

TMGB: Thomas Cook's 'the more we do our thing, the ...

Just Published

Cannes Lions 2025: FCB India bags India's first Grand Prix of the year
Awards
7 hours ago
Campaign India Team

Cannes Lions 2025: FCB India bags India's first ...

FCB India also grabs a Gold; Ogilvy and Leo other two Gold winners from India, on Day 3.

Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
Advertising
9 hours ago
Staff Reporters

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

Reddit launches two AI advertising tools to usher in new era of community marketing
Digital
9 hours ago
Matthew Keegan

Reddit launches two AI advertising tools to usher ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

Emotional marketing: Connecting with customers on a deeper level
Marketing
12 hours ago
Divanshi Gupta

Emotional marketing: Connecting with customers on a ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.