Watch the ad film conceptualised by BBH (UK) here
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Each January, the Swiss Alps become a temporary nerve centre for global decision-making, as policymakers, business leaders and institutions convene at the World Economic Forum to debate the direction of the world economy. From 19–23 January 2026, NDTV will once again report from Davos.
The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.
The global tech fest illustrated that the next wave of brand growth will come from those willing to invest in creative tech not as a layer, but as a capability.
Jos Alukkas sidesteps bridal spectacle to centre a wedding moment where jewellery marks shared commitment, not ceremonial excess.
