TMGB: Renault 'The Dream Cradle'

Watch the film conceptualised by Publicis Worldwide

May 02, 2017 04:55:00 AM | Video | Campaign India Team Share - Share to Facebook

Getting into work sleepy because you're driving your baby to sleep the night before? Renault and Chicco have a solution - the 'Dream Craddle'.

The cradle has a base that simulates the movements of a car and was conceived by Publicis Worldwide. A prototype of the Dream Cradle launched in Italy last month and the new baby seat will be available in mass markets globally from early 2018. 
 
 

RELATED ARTICLES

Sir Martin Sorrell recruits ex-WPP colleague to tackle S4 Capital tangle

10 months ago| article

Sir Martin Sorrell recruits ex-WPP colleague to tackle S4 Capital tangle
Cookie-cutting delayed to 2024: APAC adtech leaders respond

10 months ago| article

Cookie-cutting delayed to 2024: APAC adtech leaders respond
Nike splits US$1 billion media account between PMG and Initiative

10 months ago| article

Nike splits US$1 billion media account between PMG and Initiative