Law & Kenneth have won the Renault business for India, fighting off Publicis Ambience and Saatchi and Saatchi in the second round of the two-tier pitch.
The agency will handle all creative duties, including digital.
Confirming the win, Praveen Kenneth, co-chairman and managing director, Law & Kenneth, said, "The team worked extraordinarily hard under the superb leadership of Anil Nair, with Sandhya Shrinivasan bringing in incisive consumer perspectives and Anil Nair Jr presenting path-breaking digital solutions. The creative team, headed by Charles, was brilliant as well. Winning Renault was important for the team and the agency and goes to prove that when you want something intensely, one has to put in extraordinary effort and then leave it to God."
Kenneth said that the win was also a demonstration that it is important to "bring inspiring work to the table, and not getting wrapped up in being creative for the sake of being creative."
There's no time for celebration though. "There's so much more hard work, fun and adventure ahead," closed Kenneth.
Law & Kenneth had, till recently, handled the Skoda account in India till they resigned on issues relating to commercial negotiations.
Law & Kenneth drives off with Renault
Law & Kenneth have won the Renault business for India, fighting off Publicis Ambience and Saatchi and Saatchi in the second round of the two-tier pitch. The agency will handle all creative duties, including digital.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
JioCinema Brand Spotlight elevates IPL advertising ...
Brand Spotlight represents JioCinema's newest advertiser innovation, tailored to amplify select IPL campaigns
Spikes Asia unveils its 2024 Creativity Report
This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.
Campaign Asia-Pacific Agency Report Cards 2023: We ...
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
TRA Brand Trust Report 2024: Dell tops brand trust ...
Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.