Campaign India Team
Jan 02, 2018

TMGB: Thomas Cook's 'the more we do our thing, the more you can do yours'

Watch the films conceptualised by KBS Albion here

Feeling groggy returning to work after the long weekend, or a longer break?

Shake off the lethargy by planning your next break, or by taking inspiration from these two films that are a part of Thomas Cook's campaign. 

The two spots, created by KBS Albion, are 'The chase' (above) and 'The man'.

"We deliberately pulled the ads in different directions, emotionally. 'The chase' is all about emotive storytelling around the brand. It's more about the feeling it creates than showcasing an actual product. That we care and offer real quality,"  Chris Chalmers, marketing director at Thomas Cook UK, explained. 
 
Thomas Cook partnered with Shazam to tell a longer story. When the ad is Shazam'ed, it brings users on a 360° tour of either the Sunprime Hotel (for "The chase"), or Sunwing Family Resorts ("The man"). 
 
(With inputs from CampaignLive.co.uk.)
 

 

Source:
Campaign India

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