The Times of India (TOI) has launched a campaign titled ‘The Times of a Better India’ to celebrate India’s progress through the decades. Conceptualised by Wunderman Thompson, the film highlights the positive development witnessed in India since independence.
The film chronicles achievements of the country, right from infrastructure to other developments. It also celebrates the accomplishments of the average Indian and other success stories that have been consistently showcased by TOI.
Kaustuv Chatterjee, director - TOI, language brands and NPI, Bennett, Coleman and Co, said, "The Times of a Better India brings to you inspiring stories, heart-warming narratives, and deep insights, cutting across a range of themes – from space research to sporting glory, from infrastructural changes to environmental sustainability and much more. It will delve into the change drivers of the past, their impact on the present, and a status-check of what the future may hold. Critically, the campaign will also ask questions about whether the success of certain sectors is indeed taking the country forward and what more could be done. In essence, this initiative seeks to inform on realities in India beyond the polarised rhetoric and start conversations on the true nature of opportunities and challenges regarding progress.”