Tide has announced the appointment of Ayushmann Khurrana as brand ambassador and rolled out its first film featuring the actor.
The film has been conceptualised by freelance scriptwriter Shreyas Jain. It shows Khurrana playing the role of different members within a family. The first one sees him cook for his wife on her birthday and in the process dirtying his white shirt. The wife's role is also played by Khurrana and the dirty white shirt leads the duo into a light-hearted argument about ways of cleaning it. The film ends with the couple joined by Khurrana's dad (also played by Ayushmann) praising Tide's cleaning.
The film will be seen across television, digital and other media.