Campaign India Team
Jun 23, 2020

Tide gets Ayushmann Khurrana in a triple role to show spotless cleaning

The film was conceptualised by Shreyas Jain

Tide has announced the appointment of Ayushmann Khurrana as brand ambassador and rolled out its first film featuring the actor.
The film has been conceptualised by freelance scriptwriter Shreyas Jain. It shows Khurrana playing the role of different members within a family. The first one sees him cook for his wife on her birthday and in the process dirtying his white shirt. The wife's role is also played by Khurrana and the dirty white shirt leads the duo into a light-hearted argument about ways of cleaning it. The film ends with the couple joined by Khurrana's dad (also played by Ayushmann) praising Tide's cleaning.
The film will be seen across television, digital and other media. 
Campaign India

Related Articles

Just Published

4 hours ago

Tailoring your brand’s marketing for the urban ...

Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.

6 hours ago

Arthur Sadoun on defying doubters, Q2 revenue ...

Publicis CEO talks to Campaign at Q2 results.

6 hours ago

Havas loses B Corp status over controversial Shell deal

After sustained pressure from environmental groups, B Lab has revoked Havas' B Corp certification, citing violations of core values due to the agency's association with Shell.

6 hours ago

MediaMonks reorganises, rebrands to Monks and puts ...

Monks’ capabilities will sit in new marketing and technology services groups.