Campaign India Team
Jun 23, 2020

Tide gets Ayushmann Khurrana in a triple role to show spotless cleaning

The film was conceptualised by Shreyas Jain

Tide has announced the appointment of Ayushmann Khurrana as brand ambassador and rolled out its first film featuring the actor.
The film has been conceptualised by freelance scriptwriter Shreyas Jain. It shows Khurrana playing the role of different members within a family. The first one sees him cook for his wife on her birthday and in the process dirtying his white shirt. The wife's role is also played by Khurrana and the dirty white shirt leads the duo into a light-hearted argument about ways of cleaning it. The film ends with the couple joined by Khurrana's dad (also played by Ayushmann) praising Tide's cleaning.
The film will be seen across television, digital and other media. 
Campaign India

Related Articles

Just Published

6 hours ago

Cadbury Celebrations gets Shah Rukh Khan to be a ...

Watch the brand film conceptualised by Ogilvy here

14 hours ago

British Airways flies the best Diwali gifts home

Watch the film conceptualised by Ogilvy here

14 hours ago

We want our users to step away from the world of ...

Campaign India catches up with the director – marketing, Amazon Prime Video, India, to learn more about a campaign the brand has just rolled out, the growth of the OTT segment in India, and more...

16 hours ago

Levi's hands Sanjeev Mohanty an additional role

To lead commercial operations for the USA and Canada