Campaign India Team
Jun 23, 2020

Tide gets Ayushmann Khurrana in a triple role to show spotless cleaning

The film was conceptualised by Shreyas Jain

Tide has announced the appointment of Ayushmann Khurrana as brand ambassador and rolled out its first film featuring the actor.
The film has been conceptualised by freelance scriptwriter Shreyas Jain. It shows Khurrana playing the role of different members within a family. The first one sees him cook for his wife on her birthday and in the process dirtying his white shirt. The wife's role is also played by Khurrana and the dirty white shirt leads the duo into a light-hearted argument about ways of cleaning it. The film ends with the couple joined by Khurrana's dad (also played by Ayushmann) praising Tide's cleaning.
The film will be seen across television, digital and other media. 
Campaign India

Related Articles

Just Published

2 days ago

Swati Mohan to exit Netflix

Had joined the team in 2018

2 days ago

PNB Housing Finance shows ease in securing house loans

Watch the film conceptualised by Daiko FHO here

2 days ago

How countries are responding to vaccine news

Governments in the region are devising vaccination plans and communicating them with both hope and caution

2 days ago

72andSunny Singapore says good riddance to 2020

An original tongue-in-cheek line of merchandise sends off 2020 with goods like beer and T-shirts that help us remember the shitty year that was