Campaign India Team
Jun 23, 2020

Tide gets Ayushmann Khurrana in a triple role to show spotless cleaning

The film was conceptualised by Shreyas Jain

Tide has announced the appointment of Ayushmann Khurrana as brand ambassador and rolled out its first film featuring the actor.
 
The film has been conceptualised by freelance scriptwriter Shreyas Jain. It shows Khurrana playing the role of different members within a family. The first one sees him cook for his wife on her birthday and in the process dirtying his white shirt. The wife's role is also played by Khurrana and the dirty white shirt leads the duo into a light-hearted argument about ways of cleaning it. The film ends with the couple joined by Khurrana's dad (also played by Ayushmann) praising Tide's cleaning.
 
The film will be seen across television, digital and other media. 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

DS Group and WPP Media launch playbook for digital ...

The free guide aims to standardise practices as digital spending hits 60% of India’s ad market.

3 hours ago

Mascots, markets and metrics: Australia’s tourism bet

Tourism Australia’s AUD $225 million global push leans on mascots and local talent, but arrivals—not awareness—will prove success.

3 hours ago

When falsehoods go viral, facts must work harder

Deepfakes and AI scams test communicators’ ability to safeguard trust. Pre-bunking and literacy now matter as much as storytelling.

2 days ago

Parle retains top spot as India’s most chosen ...

Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.