Campaign India Team
Aug 13, 2019

This Raksha Bandhan, insurance companies thread with caution

Insurance companies are going all out to be ahead of their rivals this Raksha Bandhan. Watch a selection of films here

Max Bupa Health

The ad shows an elderly man making his way through the corridors of a hospital. Is he making his way to be with his elderly sister who is admitted to the ward? There is a pleasant twist in the tale.

ICICI Lombard

It's often assumed that the brother protects the sister. But there are some relationships in which no sibling raises the question of who protects whom.

Bajaj Allianz Life

Parents give the morning wake-up call to their children. The brother enters his sister's room to find that she has run away from home. How does he break the news to his parents? Watch the film here.

Exide Life

The sister chides her brother for being late once again. As he extends his wrist for the customary ritual of tying a Rakhi, she has other plans. She straps a helmet onto his head calling it a ‘Head Waali Rakhi’.

Aegon Life

This ad shows the bro-sis relationship in a new light and shines the light on accepting people as they are.

Edelweiss Tokio Life

This is a story of a brother who never stands up for his sister, or fights for her. But there is a hidden message.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
You will never unsee Jif's man-squirrel in new spots from Publicis
Premium
18 hours ago

You will never unsee Jif's man-squirrel in new ...

The creative shop launched a double campaign with Jif and Smuckers.

Premium
Bobo and Bladder adventure through Elvie's funny ads about female incontinence
Premium
18 hours ago

Bobo and Bladder adventure through Elvie's funny ...

Tech start-up wants women with incontinence to know they are not alone.

Premium
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
Premium
18 hours ago

The scent of a gamer: Lynx tie-in with Xbox debuts, ...

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

Premium
Sofa story sparkles in Fevicol's diamond jubilee commercial
Premium
19 hours ago

Sofa story sparkles in Fevicol's diamond jubilee ...

Watch the film conceptualised by Ogilvy here