Campaign India Team
May 07, 2019

This Mother's Day PregaNews bats for the girl child

Watch the film conceptualised by ADK Fortune here

Prega News has launched its new campaign #preganewsmeansgoodnews targeting Indian families and the regressive mindsets.
 
The preference for a boy over a girl has been deeply instituted in the Indian minds which leads to grave consequences. With this new initiative, Mankind Pharma and ADK-Fortune hope to bring a change in people’s outlook. 
 
Rajeev Juneja, CEO, Mankind Pharma, said, “Prega News is not just a category leader, but also a thought leader. In the past, we have struck a chord with our consumers through our forward thinking. This time with our campaign we have tried to break another stereotype. Our society has been gender biased for a long period now and it is high time we get over it.”
 
Akashneel Dasgupta, NCD, ADK Fortune, adds, “When a child is about to be born in our society, what everyone wishes for is a baby boy. With our initiative #preganewsmeansgoodnews, we are urging people to wish only for a healthy child and mother. Nothing else.”
 
 
Mankind Team
 
CEO: Rajeev Juneja
Brand & Marketing Team: Joy Chatterjee, Gunjan Virmani
 
ADK Fortune Team
 
Managing Partner: Subroto Pradhan
NCD: Akashneel Dasgupta
Account Management: Shruti Negi, Itee Gupta
 
Elements Team
 
Director: Viveck Daaschaudhary
Source:
Campaign India

Related Articles

Just Published

Premium
Why is Slice so thick, asks Katrina Kaif
Premium
10 hours ago

Why is Slice so thick, asks Katrina Kaif

Watch the film conceptualised by Wunderman Thompson here

Premium
Cheil urges Microsoft Word users to #ReduceTheMargin
Premium
11 hours ago

Cheil urges Microsoft Word users to #ReduceTheMargin

Watch a film about the initiative that looks to target 1.2 billion users here

Premium
Unmetric Engagement Meter: Most viewed on YouTube (11-20 February)
Premium
12 hours ago

Unmetric Engagement Meter: Most viewed on YouTube ...

Videos from Oppo, Sundaram Mutual, KTM and more...

Premium
OMD UK office shuts over coronavirus scare
Premium
17 hours ago

OMD UK office shuts over coronavirus scare

One of the UK's biggest media agencies is among the first of the country's major businesses to send people home after an employee travelling from Asia showed "flu-like symptoms".