This Mother's Day PregaNews bats for the girl child

Watch the film conceptualised by ADK Fortune here

May 07, 2019 12:51:00 PM | Video | Campaign India Team Share - Share to Facebook

Prega News has launched its new campaign #preganewsmeansgoodnews targeting Indian families and the regressive mindsets.
The preference for a boy over a girl has been deeply instituted in the Indian minds which leads to grave consequences. With this new initiative, Mankind Pharma and ADK-Fortune hope to bring a change in people’s outlook. 
Rajeev Juneja, CEO, Mankind Pharma, said, “Prega News is not just a category leader, but also a thought leader. In the past, we have struck a chord with our consumers through our forward thinking. This time with our campaign we have tried to break another stereotype. Our society has been gender biased for a long period now and it is high time we get over it.”
Akashneel Dasgupta, NCD, ADK Fortune, adds, “When a child is about to be born in our society, what everyone wishes for is a baby boy. With our initiative #preganewsmeansgoodnews, we are urging people to wish only for a healthy child and mother. Nothing else.”
Mankind Team
CEO: Rajeev Juneja
Brand & Marketing Team: Joy Chatterjee, Gunjan Virmani
ADK Fortune Team
Managing Partner: Subroto Pradhan
NCD: Akashneel Dasgupta
Account Management: Shruti Negi, Itee Gupta
Elements Team
Director: Viveck Daaschaudhary