Domino’s has rolled out a campaign titled #TheLastSlice to highlight how the brand is synonymous with memorable moments of togetherness, be it with friends or family members.
Conceptualised by Schbang, the film showcases how the last slice of a Domino’s pizza becomes an enabler of new friendships among strangers. It features three pairs of strangers getting acquainted with each other for the first time and waiting for a pizza. The lead characters in the film are then served the last slice of pizza. However, instead of fighting over the pizza, despite having different interests, they bond over a single slice with conversations ranging from Bollywood, to dialogues from the same TV show. The film ends with all the three pairs of strangers sharing the last slice of pizza and forming new bonds.
Sandeep Anand, executive vice president and chief marketing officer, Domino’s Pizza India, said, “Pizza is always shareable. Domino’s is a brand synonymous with pizza and occasions to celebrate or to have a wonderful time over a meal. A friendship happens and blossoms in different forms. It evolves over a period of time, and what can be a better occasion to start a new friendship over that last envied slice of the pizza? With our #TheLastSlice campaign, we want to make it even more memorable for people coming together to celebrate friendship initiated with the last slice of Domino’s Pizza. Even if they met for the first time.”