The Moms Co. has rolled out a campaign ‘for every mom, through every change’ featuring actor Sonam Kapoor to highlight the different changes a mother goes through after delivering their newborn baby. The film has been released ahead of Mother's Day which will be celebrated on 14 May.
The film through Kapoor, highlights how motherhood comes not only with selfless love and the willingness to do the best for their little ones but also has a grave impact on their bodies. It showcases how mothers are multifaceted, embodying both strength and tenderness in equal measure. The film depicts various mothers from different walks of life and how the brand can help them embrace their motherhood and cope with their bodily changes.
Sukhleen Aneja, CEO, Good Brands Co., The Good Glamm Group, said, “The Moms Co. understands the needs of mothers like no other brand. Through our new campaign, we want to highlight that we recognise the changes the mother goes through at every stage in her life and we formulate products keeping in mind those changes with the finest natural ingredients. Our mission is to provide the mothers with the results she needs and the care she deserves, empowering them to be the superhero she already is.”
Client: The Moms Co.
Marketing team : Achyut Daga, Mita Pandya, Suchismita Ganguli
Production: Big Momma Productions
Director: Sohini Dasgupta
Director of photography: Deep Metkar