Now to take the limitless position forward, the brand has announced the 2021 edition of The Kirlsokar Vasundhara International Film Festival which will be held between 14-17 December.
The festival aims to spark conversations around the importance of conservation, preservation, and protection of the environment. The campaign for the same has been conceptualised by Centrick.
Arti Kirloskar, convener, The Kirloskar Vasundhara International Film Festival, said, "There is a tremendous need of the hour to expedite environmental protection for our own survival. We were in a fix on how to take this mission forward during the pandemic as our physical festival could not be held. So rather than seeing the present pandemic as an obstruction to hold the festival, we embarked on a two-fold mission. One, going online to make it global and two, providing programmes by experts to throw some light on the possible basic causes that led to the current pandemic situation, and if the human race has to face such situations effectively, what changes need to be made within ourselves and around us, now, as well as in the future. Centrick has been an effective brand custodian and partner to deliver this."
Roy Menezes, partner and chief creative officer, Centrick, said, "This is what we love about our partnership with Kirloskar. The trust, the diverse creative avenues, and the scale it brings to the table. Here is a brand that actually brings alive its brand message through experiential ideas, engaging experiences and meaningful content. What more could we at Centrick ask for?"