Campaign India Team
May 24, 2017

The Hindu says #SundayIsForReading

Watch the ad film conceptualised by J. Walter Thompson here

The Hindu has rolled out a new campaign for its recently launched The Hindu on Sunday. Conceptualised by J. Walter Thompson, the film pushes the message '#SundayIsForReading'.
 
According to a statement from the newspaper, the film looks to break the myth that reading is a solo act. It shows different instances of how newspaper reading can be fun. It opens with a couple reading the paper together. It's followed by a young girl and her father reading together. It goes on to show a group of elderly men reading the paper together.  
 
Sathya Sriram, head – strategy and marketing, The Hindu Group, said, "We all know reading is an important habit to nurture and sustain. Yet in today's fast-paced world, who sets the time aside to read? The Hindu, on the other hand, has been a part of many readers' mornings for over 138 years. We thought, why not use the recently introduced The Hindu On Sunday, which has so much more to read, to rekindle the reading habit and encourage people to set Sundays aside for reading. There is a certain emotional connect that readers have with the newspaper that we've tried to explore with the #SundayIsForReading campaign."
 
Along with this film that's running on digital and TV, the campaign also consists of radio, print and OOH. 
Source:
Campaign India

Related Articles

Just Published

20 hours ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

20 hours ago

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

23 hours ago

Influencers versus employees: Who builds brand ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

1 day ago

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.