In a 35-second TVC for Tata Global Beverages, the retired cricketer Sourav Ganguly shows that there is a lot of cricket left in him.
The ad opens with a woman asking Ganguly’s wife why she needed Tetley Super Green. To which she replies that people still treat her husband like the ‘Prince of Kolkata’. The film then continues to display a series of situations where Ganguly is still expected to ‘be the person he once was’ always in love with cricket. So the milkman tosses a pack of milk which Ganguly is quick to catch, while a group of youngsters invite him for a game of roadside cricket.
The film was backed by the insight that even real, everyday people, are constantly faced with super human expectations, and need a little extra from the products they consume to live up to them.
Rishi Chadha, head - tea marketing, Tata Global Beverages, said, “We are now introducing a vitamin enhanced green tea as the latest addition to our green tea portfolio. Our new brand film explains this beautifully in a light-hearted and relatable manner.”
Shriram Iyer, national creative director, Mullen Lintas, added, “The product is about upping health benefits of green tea. To bring this alive, the team arrived at the insight that sports celebs are faced with a unique challenge. People always expect from them the same superhuman feat that they once performed on the field, no matter what life stage they are in now. This ‘superhuman expectation’ became our creative plank to deliver the message.”
CREDITS:
Client: Tata Global Beverages
Creative agency: Mullen Lintas
Creative team: Shriram Iyer, Santosh Ramakrishnan, Pradeep Kumar, Shyamraj
Account management team: Kishore Subramanian, Pritish Wesley, Anahita Brar
Planning team: Ekta Relan, Sushma Rao
Production house: Early Man Films
Director: Abhinav Pratiman
Media agency: Maxus
