Soho Square has launched a digital film for Tata Tiago.
Shot through the lens of a parking lot’s security camera, the ad masquerades as a day light car robbery.
Watch the film conceptualised by Soho Square here
Soho Square has launched a digital film for Tata Tiago.
Shot through the lens of a parking lot’s security camera, the ad masquerades as a day light car robbery.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.
As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.
As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.
Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.