Campaign India Team
May 10, 2018

Tata Tiago steals the show

Watch the film conceptualised by Soho Square here

Soho Square has launched a digital film for Tata Tiago.

Shot through the lens of a parking lot’s security camera, the ad masquerades as a day light car robbery. 

CREDITS
 
Agency: Soho Square Advertising & Marketing Communications
CCO and chairman: Sumanto Chattopadhyay
ECD and creative head, Mumbai : Anuraag Khandelwal
Creative: David Vaz, Shahrukh Irani, Anurag Agnihotri
 
Director: Porus Kharegat
Production House: Box Office
Line Producer: Splice Studioz
 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

15 hours ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

15 hours ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

16 hours ago

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.