E-learning app for Class 1-8 CBSE students, Tata Studi, has launched a TV-led campaign titled ‘Padhne ka sahi tareeka’ (the right way to learn). The film aims to position the app as an ideal after-school coach.
Conceptualised by Gozoop, the campaign looks to highlight the app’s functionality and position it as the coach that every child needs. The film showcases the science of learning that helps a child become a winning independent learner.
Sachin Torne – chief – B2C, Tata ClassEdge, says, “We want to enable students to plan and schedule their studies across different subjects, learn systematically instead of cramming and rote-learning and use effective study strategies to confidently face exams. There’s a science behind effective learning and Studi™ packs in some of the best principles from this science.”
Megha Ahuja, group director - brand communications, Gozoop, said, “Parents want their children to be more independent in their studies. They want them to experience more, get inspired more, shine more. Studi™ is a means to that end – a coach in the life of the child where he or she can learn concepts that last for long. This campaign will capture many such stories and trace the trajectories of children and parents like you and me, who can benefit from edutech learning, but in the right way. Our aim has been to capture the same story throughout.”
The campaign has been released on both electronic and online platforms.
Brand: Studi by Tata class Edge
Lead: Megha Ahuja, group director - brand communications
Account management team: Simeron Nair, Nikhil Monterio, Manisha Bachawat
Creative: Aadheeraj Krishna
Copywriting: Shravani Marwadi
Direction: Ameet Gupta – 21 grams productions