Tata Sky has rolled out a campaign titled #15YearsConstant, to celebrate 15 years of its existence. Conceptualised by Chimp&z Inc, the film pays homage to the evolving relationship that the brand shares with its subscribers.
The film captures the bond that Tata Sky shared with its subscribers from the beginning, through the journey of a young man. In the film, the man enters into a relationship, gets married and has kids, marking all the milestone events in his life. However, Tata Sky, though evolved, is shown to be his constant throughout the changes.
Anurag Kumar, chief communications officer, Tata Sky, said, “Through this campaign we wanted to portray that the world has evolved and so has Tata Sky, but the bond that we share with our subscribers has remained strong and steadfast. Our sincere appreciation and profound thanks to all that made this journey memorable and gratifying.”
Angad Singh Manchanda, CEO and co-founder, Chimp&z Inc, said,"Every year the team at Chimp&z Inc puts their best foot forward to celebrate the anniversary of our partner, Tata Sky. Throughout the course of our five-year relationship, we've delivered some amazing campaigns for our audiences across the country. Tata Sky continues to be a household name despite the changing times. Keeping that as the focal point of our knowledge, #15YearsConstant was born. The narrative takes us on a poetic journey of growing up, with Tata Sky depicted as a subtle yet influential part of viewers’ lives. The video is a wonderful amalgamation of visual storytelling and lyrical artistry, which will make our audience reminisce their days of yore. Kudos to the entire team at Griffin Pictures and Chimp&z Inc, for bringing this concept alive. Thank you, Tata Sky, for continuing to bring us quality entertainment for 15 long years."